Oxygen specializes in producing and publishing mobile games, concentrating on modern, high-quality titles launched globally, particularly medium-sized ones. The company has developed over 50 titles, with 4 achieving notable success. This success reflects the company's effective strategy and proven ability to replicate successful outcomes. 

Mercaton SICAV decided to invest in the project due to: 

1. Growing Global Market: the Mobile Gaming Market size is estimated at USD 100.54 billion in 2024, and is expected to reach USD 164.81 billion by 2029, growing at a CAGR of 10.39% during period 2024-2029. 

2. Innovative Strategy and Experience: Oxygen combines its expertise in game development with a venture capital-inspired approach, recognizing the importance of creating numerous titles and using a repetitive strategy to achieve success in the competitive gaming market. 

3. Special Situation: Suspended trading in shares on the NewConnect market, resulting in temporarily lower liquidity of shares and, consequently, their price (which is expected to rise once trading is resumed). 

The company aims to increase its value through several key initiatives: 

1. Global Scaling with Google Support: Oxygen benefits from the Google Growth Program, which provides additional marketing credit, specialized tools for user acquisition, and insights into competitive game performance, giving the company a competitive edge. 

2. Innovation in Production: The company’s management is recognized for its innovative approach, leveraging AI tools and algorithms (backed by doctoral expertise) and engaging in web3 markets, including NFT games and cryptocurrency integration. Current efforts focus on using AI to generate effective ad assets. 

3. Ongoing Title Expansion: Oxygen is expanding successful titles like Green Thumb, My Dream Room, Cards Up!, and 96% Family Quiz. These games have shown strong growth and are continually updated based on player behavior insights.